Gaming · Investment · Venture Building

Simon
Mark
Collins

British executive and entrepreneur with over 25 years in digital gaming, online bingo, and real-money gaming platforms.

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Built to last.
Built to win.

Simon Mark Collins is a British executive and entrepreneur with over 25 years of experience in digital ventures, online bingo, and real-money gaming platforms.

Having co-founded Cashcade in 2000 — the bingo business that spawned Foxy Bingo and was acquired by PartyGaming for up to £96 million in 2009 — Simon has spent his career at the intersection of product, technology, and capital allocation in the gaming sector.

Today he focuses on investment, advisory, and board leadership across a portfolio of gaming and betting ventures, with a particular interest in mobile-first content and platform innovation.

25+
Years in Gaming
£96M
Cashcade Exit
£44.9M
Peak Revenue
LSE
Listed Co-Founder
Track Record

A career built
on conviction.

2000

Co-Founded Cashcade

Launched with Patrick Southon and Michael Buckley, building Cashcade into one of the UK's leading online bingo businesses from the ground up.

Founding
2005

Foxy Bingo Launch

Launched Foxy Bingo as Cashcade's flagship brand — grew into one of the most recognised names in UK online bingo.

Brand
2009

Cashcade Acquired — £96M

PartyGaming acquired Cashcade for an initial £71.9M with potential £24M earnout. Generated £44.9M net revenue and £12.2M EBITDA in the prior year.

Exit
2012

Co-Founded Gaming Realms

Established Gaming Realms as CCO, focused on mobile-first real-money gaming content including the Slingo brand. Listed on the London Stock Exchange.

LSE Listed
2019

Bear Group Sold — £11.5M

Gaming Realms sold its B2C subsidiary Bear Group to River iGaming for £11.5M, realising significant value from the mobile gaming business.

Exit
Current

Where the focus
is today.

Jogo Global
Chairman
Overseeing strategic direction and growth across the Jogo Global portfolio of gaming and betting platforms.
Backstageplay Inc.
Chairman
Leading the board and governance of Backstageplay as it scales its entertainment technology platform.
Venture Advisory
Investment & Board Leadership
Active across the gaming and betting sector, with a focus on mobile-first content, platform innovation, and strategic growth.
Articles

Latest thinking
from LinkedIn.

LinkedIn
April 2026
"26.8% of Something Beats 37% of Nothing" — Buffett Got It Half Right: How Gambling, Lotteries and Prediction Markets All Funnel Up To The Same Treasury.
LinkedIn
April 2026
"We Are Family, Come Play Kalshi With Me" — On Rachel Reeves, prediction markets, and the intersection of gaming mechanics and financial markets.
Contact

Let's talk.